Black Friday 2025 Morrisons Guide: Get the Best Supermarket Savings

Black Friday has a way of transforming the weekly shop into a treasure hunt, and that’s exactly where I focus my attention every autumn. The big question I’m asked every year is simple: does Morrisons do Black Friday? The short answer is that Morrisons tends to prioritise value-led promotions over flashy one-day doorbusters, but that doesn’t mean there aren’t meaningful savings to be had. From seasonal grocery bundles to price cuts on party food, wine and festive treats, Morrisons regularly lines up offers that are perfectly timed for Christmas planning. In this guide, I’m pulling together everything I look for when assessing supermarket Black Friday activity—what Morrisons has done historically, how it usually approaches promotions, where the best baskets of value appear, and how to stack multiple saving tactics so you don’t leave money on the table.

So… Does Morrisons Take Part in Black Friday?

Supermarkets in the UK approach Black Friday differently to tech or fashion retailers. Rather than one-day shock discounts on big-ticket electronics, you typically see carefully chosen price drops across groceries, drinks, gifts, and seasonal lines that matter in late November. Morrisons’ pattern has been to participate in a way that feels practical: multi-buys or price cuts on party essentials, sharper pricing on wine and fizz, and well-timed deals on Christmas chocolates, biscuits and mince pies. You’ll also find value across frozen canapés, roasts, trimmings, and “dine-in” meal ideas—precisely the categories that help you prepare for gatherings without overspending.

Another hallmark: Morrisons often spreads the savings across a longer window rather than only one frantic day. For shoppers, that’s a positive. It means less pressure to nab everything in a single rush, and more time to compare prices, plan menus, and make sure the promotions genuinely match your list. If you’re budgeting for December, this measured approach can be far more useful than a single-day sale.

The Types of Black Friday Deals You Can Expect at Morrisons

To understand where the best value tends to land, I track categories that consistently light up around Black Friday in supermarkets:

Party Food & Freezer Favourites: Think bite-size canapés, tempura prawns, mini quiches and plant-based party platters. Stocking up when deals appear means you’re ready for last-minute guests without last-minute prices.
Wine, Fizz & Spirits: Multi-buys and price-led promos often pop up here. If you’re planning a Christmas party or want to assemble a gift hamper, this is a prime Black Friday category at Morrisons.
Festive Confectionery & Biscuits: Tins of chocolates, biscuit selections, and gifting sets frequently see reductions. These are easy wins for both stocking fillers and office Secret Santas.
Roasts & Trimmings: Look for competitive pricing across joints, pigs-in-blankets, stuffing, and gravy bases. Even small percentage savings scale nicely for family feasts.
Household & Essentials: Black Friday can deliver on kitchen paper, laundry care, cleaning supplies and toiletries—hardly glamorous, but excellent for shaving pounds off the monthly shop.
Seasonal Deli & “Dine-In” Combos: Occasional meal bundle promos—pairing mains, sides and desserts—are brilliant for stress-free entertaining.

While the exact mix changes each year, these are the shelves I scrutinise first. If you build your list around them, you’ll be primed to spot real value the moment offers go live.

Your One-Stop Page for Live Codes & Offers

When new promotions go live, I round them up so you can quickly check what’s worth your time. Keep our up to date Morrisons voucher codes page bookmarked. It’s the page I update and reference when comparing weekly value, measuring multi-buys against individual price marks, and highlighting limited-time promos that genuinely move the dial on your basket total.

Seven Smart Ways to Save at Morrisons (Black Friday and Beyond)

Black Friday magnifies good habits. Combine the following and you’ll see a material difference in your final total—without spending hours chasing complicated hacks.

Build a Focused List: List your festive cooking, party needs, and gifting ideas. When you know what you actually need, you can jump on relevant reductions and ignore noise.
Shop the Freezer: Party food and bake-at-home canapés are excellent value when discounted and are forgiving on timing. Buy ahead and defrost when needed.
Watch Multi-Buy Maths: Multi-buys can be great—but only if all items are genuinely wanted. Compare the per-unit price vs. single-item promos to avoid filler purchases.
Compare Across Sizes: Supermarket pricing can vary by pack size. A larger pack on offer might beat two smaller packs at a lower headline price.
Check for Stacking Opportunities: Keep an eye on any loyalty mechanics or category-wide promos that align with codes highlighted on our Morrisons voucher codes page.

Black Friday Timing: When to Look and How to Pace Your Shop

Morrisons’ value window typically stretches beyond a single day. I watch for early seasonal offers in the weeks leading up to Black Friday, then revisit lines that are likely to rotate through deeper reductions as we hit the final weekend of November. Drinks, chocolates and freezer party food are classic examples where a second price wave can appear—useful if you missed the first round.

Pacing matters. Buy what you know you’ll use when the price is clearly strong, and hold off on maybes until you’ve checked back for end-of-month rotations. If you’re hosting, lock in essentials early—roasts, trimmings, cupboard staples—then scan for treats as you approach the big days.

Top Seasonal Shopping Categories and Smart Savings Tips

Whether you’re planning festive gatherings or simply stocking up for the holidays, these are the top categories where smart shoppers can find great value and stretch their budgets further:

Category	What to Look For	Why It’s Worth It	Pro Tip
Wine & Fizz	Multi-buys, price-cut bottles, and popular prosecco or champagne deals	Perfect for parties and gifting with wide savings on premium brands	Pair with discounted biscuits to create your own festive gift sets
Party Food	Bundles on canapés, sharers, and vegan-friendly options	Freezer-friendly and ideal for stress-free entertaining	Buy early and freeze to avoid last-minute price hikes
Festive Treats	Tins of chocolates, biscuits, and seasonal assortments	Make great stocking fillers and often come with multi-buy savings	Always check unit pricing — bigger tins aren’t always better value
Roasts & Trimmings	Price-led promos on joints, pigs-in-blankets, and festive mains	High-impact savings on Christmas dinner essentials	Lock in early offers — premium cuts often sell out first
Household	Kitchen roll, laundry detergents, and cleaning supplies	Helps reduce December’s overall spending on essentials	Compare pack sizes to find the best per-unit value before you buy

These seasonal offers tend to appear from mid-November onwards, so keep an eye out for early access codes and multi-buy promotions to make your budget go further.

How I Evaluate “Genuine” Deals at a Supermarket

Supermarket promotions can look similar on the shelf, but they don’t always deliver the same value. Here’s how I separate the real standouts from the forgettable:

Unit Price vs. Headline: I always drill into the pence-per-100g or per-litre. A big “save £X” badge is meaningless if the unit price is higher than last week’s smaller pack.
Historical Baseline: If a product regularly sits near the promotional price, it’s not truly special. I look for deviations that are clearly better than the usual cycle.
Basket Relevance: A promotion is only valuable if you’ll actually use the product. It’s easy to overspend on buy-more-to-save deals; I stick to items that fit a planned menu, gift list, or household restock.
Seasonal Timing: The best supermarket promotions are the ones that remove December stress. If a deal helps you host more easily or tick off gifts early, it’s worth extra consideration.

Expected Black Friday 2025 Themes at Morrisons

Black Friday 2025 in supermarkets is shaping up to be practical, value-driven and firmly seasonal. I expect Morrisons to emphasise:

Entertaining on a Budget: Party food bundles and freezer-friendly canapés that make it simple to host more people for less.
Drinks Value That Scales: Wine, fizz and popular spirits with clear multi-buy value for gatherings or gifting.
Everyday Essentials to Ease December: Household and pantry staples discounted to reduce pressure on the Christmas budget.
Gifting Shortcuts: Pre-curated confectionery sets, biscuit assortments and edible gifts at attractive price points.

While not every line will be a Black Friday exclusive, the timing is what makes these offers powerful. You’re gearing up for December anyway—this is the moment to buy smart.

When to Use Voucher Codes (and When to Skip)

Voucher codes can be powerful, but they’re not always the right tool for supermarkets where the best value may come from in-store promos or multi-buy structures. My recommendation is simple: scan for any category-wide or basket-wide savings that can be combined logically with the offers you’re already targeting. If a code helps your basket without forcing you to add items you don’t need, it’s worth applying. I keep the latest options updated here: Morrisons discount codes and deals. If nothing is live that beats an in-aisle promo, take the straightforward discount and move on—time is a saving too.

Black Friday vs. Christmas Week: Which Has Better Value?

It’s tempting to hold out for mid-December miracle pricing, but availability and stress can spike as you approach the big days. Black Friday’s strength is that it offers good prices with the breathing room to plan. My rule of thumb: buy non-perishables, freezer items and gifts when you see genuine value in late November; leave ultra-fresh produce and last-minute dessert flourishes for closer to your event dates. This split maximises savings and keeps quality high.

Quick FAQs: Morrisons & Black Friday

Do I need to shop on the Friday itself?
Not necessarily. Morrisons often runs seasonal value across a wider window. Shop when the price is right for your list, then check back for any late-month rotations.

Is it worth buying wine on Black Friday?
Yes—multi-buys and price cuts can be strong. If you’re hosting or gifting, this is a good time to stock up.

What about delivery slots?
If you’re shopping online, secure a delivery slot ahead of time, then amend your basket as offers appear. That way you avoid last-minute scrambles.

How do I avoid overspending?
Shop from a list, focus on categories you’ll use, and compare per-unit prices. If a deal requires buying extra items you don’t really need, it’s probably not a saving.

Final Take: Shop Black Friday for Less

Black Friday is at its best when it makes December easier. Morrisons’ approach—steady, seasonal and practical—does exactly that. Plan your basket with purpose, keep an eye on the categories that matter, and you’ll feel the benefit where it counts: in your budget and on your table.

Keep this page close while you shop: Latest Morrisons voucher codes and offers. I’ll continue to spotlight genuine savings and smart combinations as Black Friday 2025 unfolds.

Written by Emily Atkinson-Dalton, Black Friday Expert at My Favourite Voucher Codes
Published on 29th October 2025