Surprisingly cereal sales continue to fall, is this because people are skipping the most important meal of the day? Surely everybody enjoys their morning cereal but the latest figures show otherwise.
There seems to be a noticeable correlation with cereal sales and not all of them are falling. It seems as though many customers are attempting to make conscious decisions and are seemingly buying what they consider healthier choices. Some of the brands or lines that have made a particular effort to market gluten-free or more vitamins seem to be seeing a reward. Many of the options with less starch and other health benefits are getting plenty of attention. There’s also the fact that many customers could be suffering as a celiac and need to completely avoid wheat and gluten.
Skipping breakfast isn’t solely responsible for the changing sale figures, it might be as simple as people finding tasty alternatives. So what’s out there for us to enjoy in the morning? Well the obvious choices are toast and fry-ups but those tempting meals are probably best to resist throughout the week. So what else can help add to our brain fuel? Why not tempt yourself to some energy boosting smoothies and juices, you can incorporate your five a day before leaving your home. What a great start that would be, throw in superfoods, fruits, vegetables and more. If you don’t fancy drinking your breakfast, how about a peanut butter and banana bagel? Bagels are the most under-rated breakfast and when you add banana and peanut, there’s no beating it. If you’re someone who enjoys fattier food then why not add bacon to your bagel? There’s also oats that seem to be the people’s favourite at the moment and it will most certainly keep you full for the first stage of the day. Many people are now enjoying eggs in the morning too, how do you like your eggs in the morning? Contrary to popular belief people don’t like them with a kiss but rather them poached with wholegrain bread. There’s a heap of alternative choices so find out how you could spice up your morning.
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By Daniel Treasure, 5th August.