Apricot Black Friday 2025: How to Save on Stylish Fashion with Black Friday Discounts

As My Favourite Voucher Codes’ dedicated Black Friday staff writer, I spend my year tracking every major sale event, watching how brands shift their discounts, and testing whether the offers that appear in November really provide the value shoppers expect. Apricot is one of the retailers that always attracts interest around this time of year. With its bold prints, flattering silhouettes and feel-good fashion staples, it’s no surprise that so many people ask whether Apricot joins the Black Friday excitement.

In this guide, I’ll walk you through everything you need to know about Apricot’s Black Friday activity in 2025 – from the types of discounts they usually launch, to what I’m predicting for this year, and how you can secure the best price without wasting time scrolling through misleading “deals”. If you’re eager to save, don’t forget you can always check our dedicated page for the latest Apricot codes and verified Black Friday offers as soon as they drop.

Why Shoppers Want to Know if Apricot Joins Black Friday

Apricot has grown into a beloved high-street and online retailer thanks to its blend of boho-inspired fashion, floaty dresses, warm knitwear, and modern wardrobe essentials. Their clothing sits in that sweet spot between “affordable” and “premium feel”, so when Black Friday comes around, savvy shoppers want to know whether they can stock up on their favourites for less.

One of the reasons Apricot’s Black Friday rumours come up every year is because the brand historically runs several seasonal promotions, even outside the November sales window. That means customers expect strong discounts when the biggest retail event of the year arrives, and they’re often right. However, Apricot doesn’t always announce their plans very early, so many people look to sites like ours for verified and up-to-date answers.

Does Apricot Take Part in Black Friday?

Yes — Apricot does participate in Black Friday most years, and this trend is expected to continue for 2025. While each year varies, previous sales have included category-wide reductions on dresses, knitwear, and autumn-winter staples, as well as price drops on selected new-season items. I’ve tracked their offers for several Black Friday events now, and it’s clear that Apricot understands shoppers want genuine value during November, not recycled promotions.

What I love most as a deal hunter is that Apricot usually offers a mix of broad percentage discounts and deeper reductions on seasonal favourites. This blend tends to deliver excellent value, especially when you time your shop around stock levels and key price drops.

To stay ahead of the crowd, make sure you check our live collection of Apricot deals throughout the month. We manually verify new offers, which means you won’t waste time clicking codes that don’t work or no longer apply.

What Type of Discounts Does Apricot Usually Offer?

Over the past few years, Apricot has shown a fairly consistent approach to Black Friday and seasonal promotions. While nothing is guaranteed until the retailer confirms their 2025 plans, here’s what I’ve seen from monitoring their sales:

• 20%–30% off selected full-price items – Often applied to knitwear, dresses, tops and everyday autumn essentials.
• Up to 50% off sale items – Previously seen during both Black Friday and the wider November period.
• Sitewide percentage discounts – Not every year, but occasionally Apricot has offered “everything reduced” promotions.
• Short, time-sensitive reductions – Flash sales or weekend-only discounts are common during Cyber Weekend.
• Free delivery thresholds – These sometimes drop during busy periods, adding extra value.

Based on these patterns, I’m expecting something substantial from Apricot again this year. Their autumn-winter collection often becomes the centrepiece of their November offers, especially anything involving knitwear, neutral layers, and statement dresses.

My Predictions for Apricot’s 2025 Black Friday Event

As someone who monitors Black Friday movements throughout the year, I keep a close eye on trends. In 2025, many fashion retailers are shifting toward more meaningful, authentic savings to keep customers loyal during cost-conscious times. If Apricot follows this trend, their Black Friday event could be particularly strong.

Here’s what I’m predicting based on both historical data and current market patterns:

• A minimum 20% off selected full-price ranges
• Deeper markdowns on seasonal pieces like long-sleeve dresses, cardigans and warm layers
• A refreshed clearance section with reductions from 30% to 50%
• Weekend-long savings rather than just a single Black Friday drop
• Possible sitewide offer especially if competitor retailers push hard in November

Although these predictions are based on close analysis, I always encourage shoppers to check the latest offers at My Favourite Voucher Codes before buying. We monitor Apricot’s pricing daily through Black Friday week, helping you avoid inflated “was/now” deals or faux savings.

Emily’s Apricot Deal Tracker 2025

Here’s a dynamic snapshot of the types of offers I’ll be tracking and updating throughout the Black Friday period. This table has been built using the MFVC responsive wrapper so it will display perfectly on both mobile and desktop.

How to Get the Best Apricot Savings This Black Friday

One of the most important parts of my job is helping shoppers avoid overpaying. Black Friday is full of “special offers” that appear to be new but are actually the same discount repackaged in a different banner. Here’s how to make sure you’re securing true value:

• Track your favourites early. Prices sometimes rise in early November only to “drop” back down for Black Friday.
• Check for extra codes. Apricot occasionally layers discount codes on top of sale prices.
• Compare past pricing. My Favourite Voucher Codes does this for you during the sale period.
• Bookmark our Apricot page. This gives you real-time access to new offers.

To simplify things even further, here’s the link to our official Apricot hub, where I list the freshest savings as soon as they’re verified: Apricot deals.

Will Apricot Offer Early Black Friday Deals?

Early Black Friday events have grown rapidly in the last three years, with many fashion retailers launching discounts as early as the first week of November. Apricot has previously experimented with smaller early-month promotions, though their strongest savings have traditionally arrived closer to the main event.

I expect a few early teasers such as 20% off selected lines or refreshed mid-season reductions. If Apricot follows the wider industry trend, we may even see a “warm-up weekend” event shortly before the main Black Friday drop.

Q&A: Your Apricot Black Friday Questions Answered

Does Apricot always take part in Black Friday?

Apricot has participated in multiple Black Friday events, and based on recent years, it’s extremely likely they will again in 2025.

Are Apricot’s Black Friday discounts genuine?

Yes. From tracking their pricing year-round, Apricot’s Black Friday reductions offer real, verifiable savings on a wide range of lines.

When is the best time to shop?

Typically, the biggest price drops appear from the Wednesday before Black Friday through to Cyber Monday.

Where can I find the latest Apricot codes?

You can find all verified offers here: Apricot deals.

Final Thoughts From Emily

Apricot is a consistently rewarding brand to follow during Black Friday, not just because of their beautiful designs but because their discounts have a reputation for being genuinely worthwhile. If you’re planning to refresh your wardrobe for the colder months or simply waiting for the perfect time to pick up that dress you’ve had your eye on, the Black Friday period is likely to be the best moment.

I’ll be updating all live offers throughout November, making sure you have access to real, tested savings without the hassle. Keep checking back, and you’ll be the first to know when the biggest price drops land.

Happy saving!

Emily Atkinson-Dalton
Black Friday Staff Writer, My Favourite Voucher Codes
13 November 2025