Does M&S Do Black Friday? Your 2025 Guide to Smart Savings at Marks & Spencer

Black Friday is when my calendar gets crowded with tabs, trackers, and trend graphs — because I’m Emily, the Black Friday staff writer at My Favourite Voucher Codes, and I spend the run-up to the big weekend analysing retailer behaviour, combing through early promos, and pressure-testing every saving strategy. Marks & Spencer (M&S) is always one of the most-asked-about names. Do they take part? What kind of offers do they run? And how do you make the most of them without scrolling for hours?

In this guide, I’ll unpack how M&S typically approaches Black Friday, where the best value tends to surface, and the practical steps I take to secure genuine savings. I’ll also point you to a single place that collects all the usable offers in one view — our dedicated page for the latest M&S voucher codes, including any Black Friday discounts and exclusive offers as they appear.

M&S and Black Friday: What to Expect

M&S is known for quality, considered edits, and seasonal campaigns that prioritise value over noise. That tends to translate into a measured approach during Black Friday: you’ll often see curated promos across fashion, homeware, and beauty, plus timely offers that complement the Christmas shop (think nightwear, knitwear, winter coats, bedding, cookware, and giftable beauty sets). Rather than blanket percentage cuts across everything, M&S commonly opts for targeted price drops, bundles, and limited-time multibuys that reward the most popular seasonal purchases.

For food and drink, Black Friday coincides with peak planning for festive entertaining. While deep discounting on groceries is not the norm, you can still find good value through time-limited deals on party food, wine cases, and seasonal treats, especially when paired with Sparks benefits or sitewide delivery incentives.

Does M&S Take Part in Black Friday?

In my experience tracking the event year after year, the short answer is: yes — but in the M&S way. That means thoughtfully chosen categories, strong performing seasonal lines, and a customer-friendly presentation that avoids gimmicks. It’s less about door-buster chaos and more about good-sense savings where shoppers actually want them. If you’re shopping for winter wardrobe staples, cosy home upgrades, or beautifully boxed beauty gifts, M&S usually delivers relevant price points across the Black Friday window.

The most reliable indicators I monitor are: early teaser pages, refreshed seasonal edits, Sparks-led nudges, and a wave of “gift-ready” product pages (think pyjama collections, cashmere accessories, bath & body sets, and kitchen kit). When these land together, it’s your signal that meaningful offers are live or imminent.

Where the Best Value Usually Appears

Not all categories move in unison. Here’s how I prioritise my hunt at M&S during the Black Friday period:

• Women’s and men’s knitwear, loungewear, and nightwear: Consistently strong seasonal demand; look for percentage cuts on hero lines or multibuy incentives.
• Coats, boots, and winter accessories: Good space for savings without trading down on quality — focus on timeless styles you’ll wear beyond the season.
• Home comforts: Duvet sets, brushed cotton bedding, weighted throws, and towels; you’ll often find attractive promos on mid-to-premium ranges.
• Kitchen & cookware: A smart time to upgrade pans, roasters, or small kitchen tools you’ll use for Christmas dinner and beyond.
• Beauty gift sets: Especially own-brand and curated edits; returns policy and presentation make them low-risk gifts.
• Food & drink: Case deals on wine, bubbles for parties, and selected party food offers — great for entertaining without last-minute rush premiums.

To streamline your search, I always start at our round-up of live codes and timed promos. It aggregates the best options on one page: the latest M&S Black Friday deals as they appear, plus any exclusive or limited redemption codes we secure.

Delivery, Returns, and Sparks: The Quiet Multipliers

Black Friday savings don’t live in isolation. Efficiency on delivery and returns can easily add “hidden value” to your total. M&S usually offers a reliable blend of home delivery, store collection, and convenient returns. If you’re a Sparks customer, keep an eye on personalised offers, surprise discounts, and partner benefits. It’s not uncommon to surface a little extra value simply by activating Sparks and checking your profile before you checkout.

Quick win: build your basket with potential options first. At checkout, test any live code from our page of M&S voucher codes. A modest extra percentage, combined with a warm-up price cut or a multibuy, can push the effective saving into “best of season” territory.

Price-Check Playbook: Getting the Best M&S Basket

When it’s time to commit, I run these steps:

1. Shortlist two or three options per category so you’re not forced into a compromise if a size or shade sells out.
2. Check unit economics on multibuys (especially towels and bedding) to ensure the per-item cost beats a single-item promo.
3. Time delivery offers around your plans. If free click & collect is available, use it to dodge home-delivery fees.
4. Apply codes last and review your Sparks; don’t leave a personalised perk on the table.

If you want a single, tidy view of everything that’s live, keep our curated list open in a separate tab: the latest M&S Black Friday deals.

Responsive Guide: M&S Black Friday Focus Areas & Savings Tips

Use this quick matrix to plan your shop. I’ve highlighted what to target, why it’s strong value, and the practical tip that tends to unlock the best final price.

Use this as a quick reference to build a balanced basket. And remember: before you pay, always check the latest live options on our dedicated page for M&S voucher codes.

My Shortlist Strategy: Building a Basket That Works Harder

Here’s how I personally stage a smooth M&S Black Friday shop without cart chaos:

• Step 1: Draft your needs. Separate essentials (bedding refresh, winter coat) from “nice to haves” (extra knit in a new shade).
• Step 2: Save two alternates per item. If your first-choice colour goes, you won’t have to start over.
• Step 3: Check for bundles. For towels and cookware, bundles can trump single-item promos.
• Step 4: Add a small filler. If you’re just below a delivery threshold, a low-cost filler often pays for itself.
• Step 5: Run the final code pass. Test any live code from our page; look for extra Sparks value before you pay.

Frequently Asked Questions: M&S & Black Friday

Here are the questions I’m asked most often — and the straightforward answers I give readers each year.

Q: Does M&S participate in Black Friday?
A: Yes, typically in a curated, value-led way. Expect targeted edits across fashion, home, and beauty rather than blanket discounts.

Q: Are there voucher codes for M&S on Black Friday?
A: There can be, and we list any live, verified options here: M&S voucher codes. If codes are limited, you’ll still find timed promos and multibuys.

Q: When do the best offers usually go live?
A: Warm-up deals often land in the week before Black Friday, with fresh edits on the day and extra activity through Cyber Monday.

Q: What sells out first?
A: Core sizes in winter coats, best-selling bedding sets, and matching family PJs. If they’re on your list, buy early.

Q: Are M&S Black Friday food deals worth it?
A: For entertaining, yes — especially wine cases, bubbles, and selected party food. Plan storage space and delivery dates.

Q: How do I avoid returns?
A: Check size guides carefully, read fabric notes, and build outfits in your mind (or cart) before buying. When in doubt, prioritise items with easy returns.

Q: Is it better to wait for Cyber Monday?
A: Not if your item is a popular size or colour. For accessories and beauty gifts, waiting can be fine — but keep a backup choice saved.

Q: Where can I find everything in one place?
A: Our live round-up of M&S Black Friday deals is the page I keep open throughout the event.

Final Word from Emily

M&S understands how people actually shop in November: practical upgrades, comforting fabrics, gift-ready beauty, and entertaining essentials. Black Friday at M&S fits that rhythm — edited, easy to navigate, and focused on value that lasts past December. Build your list, time your purchase window, and stack the little advantages: Sparks, delivery thresholds, and (when available) a verified voucher code. If you do just those steps, you’ll land a basket you’re proud of, at a price that makes sense.

To check what’s live right now, head to our dedicated page for M&S voucher codes — I keep it updated so you don’t have to refresh five different tabs.

Emily Atkinson-Dalton — Black Friday Staff Writer, My Favourite Voucher Codes
31 October 2025