Instagram Introduce A ‘Snapchat Like’ Feature

Instagram has now made some noticeable changes and some that may look very familiar. Their latest feature is one that mimics Snapchat.

It will now be interesting to monitor how these changes will play out, we have seen many added features and changes made to multiple social platforms. Many of these social companies are not content and continue to make additions to their networking apps. This is probably why they seem to do so well, but could Instagram be dipping their toes into forbidden waters?

Instagram v Snapchat

Snapchat’s success is no secret and in-fact nothing seems to remain secret in this day and age. The evolving technology leaves nothing concealed, unless it’s done with a filter. Facebook displays who liked what, Snapchat enthusiasts talk you through their every move each day and Twitter is an informative or opinionated take on many things. The evolution of all these manifestos is truly amazing and it continues to keep us connected but a sceptical could fall out of touch with these continuous updates. The point of each of the networks though is that they weren’t directly standing on each other’s toes, they all had their purpose. But it seems as though Instagram will begin to compete with one of the most used apps. Snapchat had more daily users than Twitter in June and it obviously hasn’t gone unnoticed.

What is Snapchat?

The app was released in 2011 and didn’t really take off until 2013. Many of the photos were edited with scribbles as it allowed you to edit a photo with a little sketch. But it has made exponential developments since then, although the drawing feature stands it seems to be rarely used as many steer towards the new filters. Before then though, it was a photo that you could send somebody and designate the time they are allowed to see it for, between 1 and 10 seconds. That ephemeral design has changed a lot with the chance to add daily stories that can be viewed for 24 hours and now there’s a new introduction of ‘memories’. The latest addition means that you can store your photos and go back to look over them and even share them again.

What does the new Instagram feature do?

The latest feature enables users to showcase their day. Everyone’s story is now at the top of our Instagram where we can click on and have a look at the photos or videos throughout the day. The story will also disappear after 24 hours too.

Could This Ruin Instagram’s Identity?

Known for its aesthetically pleasing features, Instagram is a stage for normal people to showcase their favourite pictures (usually with glamorising filters or edits). Whereas Snapchat is a take on daily moments or activities, giving other users an insight into their day. But with this similar feature now added to Instagram it’s possible that it could change the dynamics of the network. Usually it is used for everyone’s favourite photos and most users usually pick just one or two photos from an album opposed to when people load a whole album to Facebook. But there could be many advantages, as this means photos and videos not worthy of adding to a stylistic profile can be put onto the story instead. They will not be stored or added to your profile either, so it means you can filter what you want to hit your profile.

Staying With The Times

Staying hot on the trail of social networking’s ferocious pace is not an easy ask. There are so many additional features and updates for our apps, social profiles, devices and computers. It can sometimes be hard to stay on track with it all. What’s been added recently?

·      Facebook have added live video that now enables us to go live with our friends.

·      Instagram have the new story feature.

·      Snapchat have introduced memories.

·      Vine has extended their video duration allotment.

·      Twitter now display post stickers.

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By Daniel Treasure, 4th August.