Does AO.com Do Black Friday?

Black Friday is my favourite time of year — the moment when UK shoppers can finally upgrade their homes without overspending. As My Favourite Voucher Codes’ resident technology and home appliance expert, I spend months analysing AO.com’s pricing patterns, voucher releases and hidden offers to uncover the genuine deals from the hype. So, if you’ve ever wondered whether AO.com does Black Friday, the short answer is yes — and it’s one of the biggest retail events on their calendar. But not all discounts are equal, and knowing when and where to look can make a huge difference to your savings.

Below, I’ll take you through everything you need to know about AO’s approach to Black Friday, including how to combine their deals with AO.com voucher codes, what to expect this November, and how to shop smart while others get caught up in the rush.

What is AO.com and How Do They Handle Major Promotions?

AO.com is one of the UK’s largest online retailers for electrical goods, home appliances and tech — from fridge freezers and washing machines to smart TVs and laptops. Over the past decade, AO has built a strong reputation for customer service and rapid delivery, and their annual sales calendar has become a staple for bargain hunters across Britain.

Throughout the year, AO runs rolling promotions under “Deals of the Week,” “Clearance,” and seasonal sale events. But when Black Friday rolls around, their marketing machine shifts into high gear, with dedicated pages, early access deals, and deep price cuts on some of the biggest household brands. Their Black Friday hub typically launches in early November and runs until Cyber Monday, often with new categories unlocked each week to keep the excitement going.

Does AO.com Do Black Friday? The Evidence is Clear

Every year, AO.com prepares weeks in advance for the Black Friday rush. In fact, recent years have shown that they prefer to launch deals well before the official date, allowing shoppers to spread purchases and avoid delivery bottlenecks. During last year’s event, AO offered substantial discounts across Samsung and LG televisions, Dyson appliances, Bosch washing machines, and even gaming laptops.

They also promote a Price Match Promise, ensuring that if you find a cheaper price elsewhere (even during Black Friday), AO will match it. This makes them a particularly strong contender for those looking for big-ticket savings without the stress of shopping around multiple retailers.

How AO’s Black Friday Differs from Other Retailers

Unlike many stores that cram all their offers into a single day, AO.com has turned Black Friday into a multi-week event. Early deals begin as soon as mid-November, often with price drops on large appliances first, followed by smaller tech and accessories closer to the main event.

They also tend to feature more site wide discounts and bundled offers rather than traditional voucher codes during the event. However, combining those with the verified AO.com discount codes available on our page can lead to even greater savings. For instance, a Black Friday TV deal reduced by 25% could sometimes be paired with an extra 5% off code for selected brands or free delivery.

Tips for Getting the Most from AO’s Black Friday Deals

After covering AO’s events for several years, I’ve picked up a few strategies that consistently help our readers save more:

• Start early: Bookmark AO’s Black Friday section in early November — some of the best deals appear weeks before the date.
• Make a shortlist: Decide which appliances or gadgets you actually need. It’s easy to get swept up in discounts that aren’t relevant.
• Compare prices: Use AO’s Price Match Promise if another retailer drops their price lower.
• Stack voucher codes: Occasionally, AO allows discount codes on already-reduced items — check our voucher codes page to see what’s active.
• Look for bundled offers: Some deals include extended warranties or installation at reduced prices.
• Act fast: Stock for high-value items like Dyson vacuums or Samsung TVs often sells out in hours.

Recent AO Black Friday Deals Worth Remembering

To give you a clearer idea of how much you can save, here’s a quick look at real deals AO.com ran in previous Black Friday events and what they meant in practical terms.

When Not to Wait for Black Friday

While Black Friday brings the biggest marketing buzz, it’s not the only time AO offers good value. Their clearance section frequently runs discounts of 20–40% on ex-display or refurbished appliances, and seasonal events like the January Sale or Bank Holiday deals can rival Black Friday in some categories.

Shoppers looking for smaller items, such as kettles or hairdryers, often find equivalent or better offers throughout the year. So if you miss out in November, it’s not the end of the world — AO’s regular promotions mean you rarely have to wait long for a good price.

Cautions: What to Watch Out For

• Check the genuine savings: Compare prices with at least one other retailer before buying.
• Delivery slots: Large appliance delivery dates fill up fast during the sale period.
• Limited stock: Once popular models sell out, they often don’t restock until after Cyber Monday.
• Exclusions apply: Some voucher codes won’t work on certain brands or bundled items.

Black Friday Shopping Checklist for AO.com Shoppers

• Visit the AO.com voucher codes page for verified codes and daily updates.
• Create an AO account and sign up for email alerts.
• Plan your purchases and budget early in November.
• Compare deals across retailers before checkout.
• Double-check delivery availability and installation options.

FAQs About AO.com and Black Friday

Does AO.com take part in Black Friday every year?

Yes, AO.com runs a major Black Friday campaign annually, often extending it into a week or even the entire month of November. Deals typically go live well before the official Friday.

Can I use voucher codes during AO’s Black Friday sale?

Sometimes, yes. Certain AO.com promo codes remain active during the sale, though they may be limited to specific categories or brands. Always check our AO.com voucher codes page for the most up-to-date offers.

Are AO Black Friday discounts genuine?

Generally, yes. AO’s price cuts are usually transparent and backed by their Price Match Promise. However, it’s smart to check historical prices to confirm the depth of the discount.

When do AO’s Black Friday deals start and end?

Deals often start two weeks before Black Friday and run through to Cyber Monday, though popular products may sell out much sooner.

What products get the biggest discounts?

Big-ticket items such as TVs, washing machines, fridges, and vacuum cleaners tend to see the largest reductions, sometimes 25–40% off or more.

Does AO.com do free delivery on Black Friday?

Yes, free delivery is often included on most items, especially during Black Friday. Some large appliances may also include free installation or recycling promotions.

Can I return items bought on Black Friday?

Yes, AO maintains its standard 100-day return policy even on sale items, provided they’re unused and in original packaging.

How can I prepare for AO Black Friday 2025?

Bookmark our AO.com discount codes page, sign up for AO’s newsletter, and start comparing prices early in November to spot genuine value.

Final Thoughts

After tracking AO.com’s Black Friday offers for years, I can confidently say they’re among the UK’s most consistent and reliable retailers for genuine savings on large appliances and tech. Whether you’re upgrading a kitchen or setting up a home cinema, Black Friday at AO is an opportunity worth watching closely.

My top advice? Don’t just wait for the day itself. AO’s early access and price-matching mean the best bargains often arrive before everyone else starts shopping. Combine those with the latest AO.com voucher codes, and you can maximise your savings while supporting our monthly charity donations — because at My Favourite Voucher Codes, we donate 20% of our profits to good causes every month.

by Julian House – 10th October 2025
Julian House is a staff writer at My Favourite Voucher Codes specialising in home appliances, tech and smart living. He spends the year tracking genuine retailer savings and testing voucher combinations to help readers shop smarter. His goal is to prove that you don’t need to overspend to upgrade your home — especially when Black Friday rolls around.