How Long Do Black Friday Deals Last on Amazon?

Amazon has transformed Black Friday from a single shopping day into one of the biggest retail events of the year. Instead of lasting just 24 hours, Amazon’s Black Friday deals typically run for around 10 days, beginning in mid-November and ending on Cyber Monday, the Monday immediately after Black Friday. For example, in 2024 the retailer’s Black Friday Week spanned from 21st November through to 2nd December. While the exact dates may change slightly each year, shoppers can usually expect a similar schedule in 2025.

Because Amazon constantly adds fresh deals, from Lightning Deals to Deal of the Day offers, it pays to check back daily throughout this extended period. Alongside the discounts already available on-site, you can also unlock even more savings with our regularly updated Amazon voucher codes. This means that whether you’re shopping early or waiting until Cyber Monday, you’ll have every opportunity to maximise your savings while picking up the products you want most.

Amazon’s Black Friday Timeline Explained

Black Friday on Amazon is no longer confined to a single day of flash sales. Instead, the retailer has shaped it into a much broader event known as Black Friday Week. In the UK, this usually kicks off in the third week of November and continues through to Cyber Monday, creating a window of deals that lasts for around ten days. For example, in 2024 the sale period officially began on 21st November and ran until 2nd December, giving shoppers plenty of time to take advantage of discounts.

Looking ahead to 2025, it’s likely that Amazon will follow a similar pattern, with the event starting in the days leading up to Black Friday itself and closing out with Cyber Monday. However, as the exact dates can change slightly from year to year, it’s always worth checking Amazon’s official newsroom or the dedicated Black Friday landing page for confirmation. This way, you’ll know precisely when the deals go live and how long you have to secure the best bargains.

Why the Sale Lasts More Than a Day

Extended Black Friday Week

Amazon has moved far beyond the traditional 24-hour Black Friday event. Instead, it now runs an extended Black Friday Week, giving shoppers several days to take advantage of discounts. This approach makes the event more accessible and ensures that high-demand products aren’t confined to a single day of sales chaos.

Cyber Monday Continuation

The end of Black Friday is not the end of the savings. Amazon seamlessly rolls its promotions into Cyber Monday, offering an extra day of deals across technology, fashion, home appliances, and more. In many cases, Cyber Monday provides some of the strongest discounts of the entire event, particularly on electronics and Amazon’s own devices.

Daily & Lightning Deals

One of the key reasons Amazon’s Black Friday lasts longer is the introduction of Daily Deals and time-sensitive Lightning Deals. These limited-time offers refresh throughout the week, creating a sense of urgency and encouraging shoppers to check back regularly. Categories such as smart home devices, laptops, fashion, and beauty often feature prominently in these rolling discounts, making it worthwhile to stay alert during the entire event.

What Shoppers Should Expect Each Year

While the exact dates of Amazon’s Black Friday event may shift slightly, the structure remains broadly the same each year. Here’s what UK shoppers can usually expect:

• Early November Warm-Up Deals: In the weeks before the main event, Amazon often teases early offers. These can include small discounts on everyday items and early reductions on popular categories like fashion or homeware, helping shoppers spread the cost of Christmas.
• Main Black Friday Week Promotions: The core sale period begins in the run-up to Black Friday itself. This is when the biggest savings appear, covering high-ticket items such as TVs, laptops, and Amazon devices like the Fire TV Stick, Echo speakers, and Kindles.
• Cyber Monday as the Closing Event: Once Black Friday ends, the savings usually continue into Cyber Monday. This day often highlights fresh discounts on electronics, gadgets, and software, giving one final chance to grab a bargain before the event wraps up.

By keeping these stages in mind, shoppers can plan their purchases strategically — taking advantage of early deals to secure must-have gifts, and waiting until Cyber Monday for deep discounts on tech and digital products.

How to Maximise Savings During Amazon’s Black Friday

With thousands of offers dropping throughout Amazon’s Black Friday period, knowing how to shop smart can make all the difference. Here are some of the best strategies UK shoppers can use to get the most from the event:

• Track Lightning Deals and Deal of the Day: Amazon’s limited-time offers refresh constantly, so it’s worth checking in several times a day. High-demand items such as laptops, headphones, and home appliances often appear with big discounts.
• Use Price Tracking Tools: Services like CamelCamelCamel or Keepa can show you whether a deal is genuinely the lowest price. This helps you avoid inflated discounts and gives confidence that you’re buying at the right time.
• Stack Discounts with Voucher Codes: On top of Amazon’s official promotions, you can add extra savings with our Amazon voucher codes. This makes it easier to stretch your budget and secure the best value on everything from tech to toys.
• Focus on Amazon Devices: Echo speakers, Fire TV Sticks, Kindles, and Ring doorbells are almost always heavily reduced during Black Friday. If you’ve had your eye on Amazon’s own products, this is the ideal time to buy.

By combining these tactics, shoppers can ensure they don’t just grab discounts — they secure the very best deals available across the entire sale period.

Amazon Black Friday FAQs

Does Amazon’s Black Friday last until Cyber Monday?

Yes. Amazon’s Black Friday event usually runs beyond the Friday itself and continues right through the weekend, ending on Cyber Monday. This means shoppers effectively have around ten days of discounts, with Cyber Monday acting as the closing day of the promotion.

Are Black Friday and Cyber Monday deals the same on Amazon?

Not always. While many discounts carry across both events, Amazon often reserves fresh deals exclusively for Cyber Monday. This is particularly common with electronics, software, and Amazon’s own devices, where shoppers can find new bargains after the Friday rush.

Can I return Amazon Black Friday purchases after Christmas?

Amazon extends its returns window over the festive period. Black Friday purchases are usually eligible for return well into January, giving customers peace of mind when shopping for gifts. Always check the current year’s return policy to confirm the exact dates.

Are Amazon Black Friday deals cheaper than Prime Day?

It depends on the product category. Prime Day often delivers the best savings on Amazon’s own devices and subscription services, while Black Friday tends to feature a broader range of discounts across electronics, fashion, home, and beauty. For many shoppers, Black Friday is the better all-round event.

Final Thoughts

Amazon’s Black Friday is no longer just a single shopping day — it’s a ten-day savings event that stretches from mid-November through to Cyber Monday. While the precise dates vary each year, the pattern is clear: early teaser deals, a full week of discounts, and a Cyber Monday finale packed with fresh offers. Shoppers who plan ahead and check back regularly will have the best chance of finding the biggest bargains.

To make the most of the event, always verify the official sale dates via Amazon’s newsroom or landing page, and combine the discounts with our Amazon voucher codes for extra savings. Whether you’re upgrading your tech, refreshing your wardrobe, or ticking off the Christmas gift list, stacking vouchers with Amazon’s Black Friday deals is the smartest way to save more.

by Julian House 9th September 2025

Julian House is an expert staff writer at My Favourite Voucher Codes, where he shares trusted advice on saving money and finding genuine deals. His articles help shoppers cut costs and make the most of every purchase, especially during big events like Amazon Black Friday.