When does Amazon Black Friday start in the UK?

Black Friday has become one of the most important shopping events of the year, and nowhere is that more apparent than on Amazon UK. Shoppers eagerly anticipate the arrival of huge discounts, but one of the most common questions is simple: when does Amazon Black Friday actually begin? Unlike traditional retailers that save everything for a single day, Amazon has reshaped the concept of Black Friday into something much bigger. Instead of waiting until the last Friday of November, the company now launches its offers early, often extending promotions for a full week or more. This means bargain hunters need to be alert well before the official date, with early discounts appearing on everything from electronics and fashion to home and beauty. Understanding the true start date gives you the edge, letting you prepare in advance and avoid missing out on limited-time deals. And for even more ways to save, remember you can stack those seasonal discounts with dedicated Amazon voucher codes, ensuring your Black Friday shopping delivers maximum value.

Amazon Black Friday 2025 Dates to Know

Black Friday in 2025 officially falls on Friday, 28 November, but Amazon has never limited its sales to a single day. In fact, their approach has become well known for starting early and running longer than most high street retailers. Looking back at 2024, Amazon UK launched its official Black Friday Week on Thursday, 21 November, with offers continuing right through to Cyber Monday on 2 December. This extended window gave shoppers almost two weeks to take advantage of daily and lightning deals, while still keeping the headline date of Black Friday at the centre of attention.

Based on this pattern, shoppers can expect Amazon Black Friday 2025 sales to begin around 21 November, with promotions carrying through the weekend and ending on Cyber Monday, 1 December. It’s important to note that Amazon rarely waits until the official Friday before releasing discounts. Instead, they create momentum early by launching limited-time deals and themed promotions in the days leading up to the event. In other words, Amazon Black Friday sales start well before the official date, giving customers a chance to shop early and secure deals before popular items sell out.

What to Expect from Amazon Black Friday Week

One of the biggest surprises for new shoppers is that Amazon Black Friday is never just a single day. The retailer has transformed it into an extended shopping festival, usually branded as Black Friday Week. This means the savings roll out across several days, with many discounts appearing well before the official date. In fact, some promotions start in late October or early November, giving early-bird shoppers the chance to grab bargains on everything from fashion and beauty to home appliances and tech.

A standout feature of Amazon’s Black Friday Week is the use of Daily Deals and Lightning Deals. These are time-limited promotions that refresh throughout the day, often running for just a few hours or until stock runs out. Shoppers who want the best value are advised to bookmark their favourite items in advance, so they’re ready to check out quickly when a discount drops. Alongside these, expect plenty of deals on Amazon’s own devices such as Fire TV Sticks, Echo speakers, and Kindles, which traditionally receive some of the steepest discounts. In short, Black Friday Week is about planning ahead, staying alert, and moving fast to secure the biggest savings.

Amazon Black Friday vs Cyber Monday

While Black Friday is the headline shopping event, it is only part of the story on Amazon UK. The savings don’t end when Friday passes — they flow directly into Cyber Monday, which in 2025 falls on Monday, 1 December. Traditionally, Cyber Monday has been focused on online-only offers, particularly in tech and electronics, and Amazon continues to embrace this approach. Shoppers will often see deeper discounts on laptops, gaming consoles, headphones, and smart home devices during this stage of the sales.

That said, the line between the two events has blurred over the years. Amazon tends to run a continuous sales period of around 10 to 12 days, covering both Black Friday and Cyber Monday under one extended banner. For customers, this means that the distinction between the two is less about timing and more about product focus. If you’re hoping for a bargain on big-ticket technology, Cyber Monday is often the better day, while Black Friday can be stronger for categories like fashion, beauty, and homeware. Together, the two events form a complete shopping window, giving customers multiple opportunities to secure the best deals of the year.

How to Prepare for Amazon Black Friday 2025

Getting the most from Amazon Black Friday 2025 isn’t just about waiting for the sales to appear. A little preparation can make a big difference to both your savings and your shopping experience. The first step is to ensure your Amazon account is ready. Update your details, add preferred delivery addresses, and activate 1-Click purchasing so you can check out quickly when a time-limited deal goes live. With stock often selling out in minutes, speed is key.

Another smart move is to build a wishlist. By saving products in advance, you can easily track which items have dropped in price and jump on a deal as soon as it’s available. For extra confidence, use a price-tracking tool such as CamelCamelCamel to make sure the discount is genuine rather than a temporary price adjustment. It also pays to consider an Amazon Prime membership, as this unlocks early access to certain promotions and includes faster, free delivery — a huge benefit during the busiest shopping week of the year. Finally, stack these strategies with dedicated Amazon voucher codes to maximise your savings beyond the standard discounts on site.

Key Takeaways

Amazon’s approach to Black Friday in the UK has evolved well beyond a single day of discounts. In 2025, the official Black Friday date is Friday, 28 November, but Amazon’s sales will almost certainly begin earlier. Looking at previous years, shoppers can expect Amazon Black Friday Week to launch around 21 November and run through until Cyber Monday on 1 December. This extended schedule provides plenty of opportunities to secure bargains across categories including tech, fashion, beauty, and home.

Early deals are also a major part of Amazon’s strategy, with discounts frequently appearing as early as late October. These can offer excellent value, but the most popular products tend to sell quickly. For this reason, planning ahead by bookmarking items, enabling fast checkout options, and tracking prices is essential. Cyber Monday then closes the season, often bringing some of the strongest online-exclusive deals, particularly for electronics.

In summary, the best way to prepare is to think of Amazon Black Friday as an extended shopping festival rather than a single day. Stay alert, shop strategically, and combine Amazon’s promotions with Amazon voucher codes to guarantee the very best savings this November.

by Julian House 9th September 2025

Julian House is an expert staff writer at My Favourite Voucher Codes, where he shares trusted advice on saving money and finding genuine deals. His articles help shoppers cut costs and make the most of every purchase, especially during big events like Amazon Black Friday.