How to Track Deals for Black Friday?

Black Friday has become the biggest shopping event of the year, with thousands of UK retailers competing to offer the best discounts. But with so many “limited-time offers” and supposedly slashed prices, it can be difficult to know whether you’re really getting a bargain. That’s why learning how to track deals is essential — not only does it help you avoid misleading discounts, it also ensures you can grab the genuine savings before they sell out.

Amazon in particular is a major destination for Black Friday shoppers. From bestselling tech and home gadgets to fashion and beauty, the variety of deals is enormous — but not all discounts are what they seem. By combining smart deal-tracking tools with the latest Amazon voucher codes, you can be confident that you’re getting the very best value during this year’s sale season.

In this guide, we’ll explore how to prepare ahead of the sales, which price-tracking websites and apps to use, and how to separate real deals from the fake bargains. Whether you’re hunting for a new laptop, a kitchen upgrade, or the latest Amazon devices, these tips will help you shop smart and save more.

Preparation Before the Sales Begin

The best way to secure real bargains on Black Friday is to prepare well in advance. Deals move quickly, and without a plan it’s easy to get swept up in the hype and spend more than you intended. Taking some time to organise yourself before the sale begins can make all the difference.

Create a shopping list: Start by writing down the items you genuinely want or need. This helps you focus on essentials rather than being tempted by flashy discounts that might not offer real value. Popular Black Friday categories often include TVs, laptops, kitchen appliances, and beauty tech.

Research prices ahead of time: Check the regular selling price of the products on your list at least a few weeks before the sales start. This gives you a benchmark, so you can quickly spot whether a supposed discount is actually a saving or just clever marketing.

Set a clear budget: Decide how much you are willing to spend overall, and how much you’ll allocate to each item. Having a budget in place helps you avoid impulse purchases and ensures you only buy when the price is right.

With these steps sorted, you’ll enter Black Friday prepared and confident, ready to spot genuine offers and avoid overspending.

Use Price Comparison Websites

One of the most effective ways to track Black Friday deals is by using price comparison websites. These tools allow you to see the going rate for a product across different retailers, giving you a clear idea of whether a discount is truly worthwhile.

PriceSpy and PriceRunner: Both of these UK-based platforms let you compare the cost of products over time, showing price history charts so you can spot when retailers inflate the “was” price to make discounts look bigger than they really are.

Idealo: Another reliable tool for UK shoppers, Idealo tracks millions of products and can highlight the best offers as soon as they drop. By checking multiple sources at once, you can avoid overpaying when a rival retailer has a better deal.

Google Shopping: While not as detailed, Google’s own comparison engine is a quick way to check if the item you’re looking at is cheaper elsewhere. This is particularly useful when a product is on offer from several big retailers at the same time.

Using these sites alongside your shopping list means you can quickly verify whether a deal is genuine or simply clever marketing. It’s a smart step that ensures your Black Friday budget stretches as far as possible.

Track Amazon Deals with Dedicated Tools

Amazon is one of the biggest destinations for Black Friday shopping, but with thousands of deals going live, it can be tough to separate the real bargains from the hype. Thankfully, there are dedicated tools designed to help you track Amazon prices and spot the genuine discounts.

CamelCamelCamel: This free website monitors the price history of millions of Amazon products. You can see how the price of an item has changed over time and set up alerts that notify you when the cost drops to your chosen level.

Keepa: A popular browser extension that works directly on Amazon product pages. Keepa shows detailed price charts and lets you track fluctuations without leaving the site. It’s particularly useful for spotting whether a Black Friday discount is truly the lowest price offered.

Honey and similar extensions: Browser tools like Honey can automatically apply coupon codes at checkout and track price drops across Amazon. While not every code will apply, it’s a handy extra layer of savings.

Amazon’s own devices, such as the Echo Dot, Fire TV Stick, Kindle, and Ring Doorbell, are among the most heavily discounted during Black Friday. By using price trackers, you can confirm you’re buying at the best possible moment. Combine these savings with our regularly updated Amazon voucher codes, and you’ll make the most of every deal.

Follow Brands & Retailers for Insider Access

One of the simplest ways to stay ahead during Black Friday is to follow your favourite brands and retailers directly. Many companies use their social channels, newsletters, and apps to release exclusive offers before the general public sees them.

Social media alerts: Platforms such as Instagram, TikTok, and X (Twitter) are often used by Amazon and other major retailers to announce lightning deals or limited-time discounts. Following official accounts ensures you don’t miss a sudden price drop.

Email newsletters: Signing up to retailer newsletters can give you early access to pre-Black Friday promotions, discount codes, and VIP offers. It’s a quick way to be among the first to know when a deal is about to go live.

Retailer apps: Downloading the Amazon app, or apps from your preferred retailers, means you can receive push notifications about flash sales as soon as they’re available. These often include app-only discounts that won’t appear on the main site.

By combining these insider channels with the use of deal-tracking tools, you’ll maximise your chances of securing the very best offers before they sell out.

Spotting Genuine vs. Fake Discounts

Not every Black Friday deal is as good as it looks. Some retailers use clever marketing tactics to make a product appear heavily discounted when, in reality, the price isn’t far off its usual level. Knowing how to identify the difference between genuine bargains and inflated offers is key to shopping smart.

Check price history: Use tools like CamelCamelCamel or Keepa to see how much an item has really cost over the past six months. If the “sale” price is close to its regular price, it may not be worth the hype.

Beware of inflated RRPs: A common trick is to list a high “was” price to exaggerate the size of a discount. Compare the offer to the typical selling price, not the claimed original price.

Look out for urgency tactics: Countdown timers, “only 2 left in stock,” or bold claims about limited availability are designed to push you into a rushed purchase. While some deals are time-limited, don’t let urgency override good judgement.

Needs vs. wants: Ask yourself whether the item is something you genuinely need or just a passing want. The best savings come from buying products you planned to purchase anyway, rather than being lured in by aggressive sales tactics.

By applying these checks, you’ll avoid falling for marketing tricks and focus only on the deals that deliver true value.

Smart Ways to Maximise Your Black Friday Savings

Once you’ve learned how to track deals and spot genuine discounts, the next step is to stretch your savings even further. With a few extra strategies, you can make sure every pound goes further this Black Friday.

Stack discounts where possible: The smartest shoppers combine tracked deals with voucher codes. For example, if Amazon reduces the Fire TV Stick to £24.99, adding a Amazon voucher code can cut the cost even more.

Use cashback and reward schemes: Cashback sites and reward credit cards allow you to earn money back on your purchases. Combined with Black Friday discounts, this can make a significant difference over multiple buys.

Take advantage of gift card bonuses: Amazon and other retailers occasionally offer promotions where you receive bonus credit for purchasing gift cards. Buying these before Black Friday can give you extra spending power once the sales begin.

Time your purchases wisely: While some of the biggest deals drop early, many products hit their lowest prices later in Black Friday week. If you can hold off a little, you may secure a bigger saving.

By combining these strategies, you’ll not only track the right deals but also ensure you’re maximising the value of every purchase you make.

Black Friday Deal Tracking FAQs

Shoppers often have extra questions about Amazon’s Black Friday sales. Here are some of the most popular queries, answered to help you make the most of this year’s deals.

When does Amazon Black Friday start in the UK?

Amazon UK typically kicks off its Black Friday Week a few days before the official Black Friday date. In 2025, Black Friday falls on Friday 28th November, but early deals are expected to begin around 21st November. Many offers continue through Cyber Monday on 1st December. For more on when Amazon Black Friday deals begin then checkout our dedicated Amazon Black Friday blog post.

How long are Amazon Black Friday deals on for?

Amazon’s Black Friday event usually runs for over a week, with daily deal drops and limited-time lightning offers. The most popular products often sell out within hours, so it pays to keep checking back and set up price alerts on the items you want most.

Does Amazon offer extended returns for Black Friday purchases?

Yes, Amazon UK extends its returns policy for the festive season. Items bought during Black Friday are normally eligible for returns until the end of January, giving you peace of mind when shopping for gifts.

Can you use voucher codes during Amazon Black Friday?

In many cases, yes. While lightning deals and promotional discounts are automatically applied, you can sometimes add extra savings with voucher codes. Our dedicated Amazon voucher codes page is updated regularly so you can stack discounts wherever possible.

Do you need Prime membership to access Amazon Black Friday deals?

No, you don’t need Prime to shop Amazon Black Friday deals, but members often enjoy benefits such as faster delivery and exclusive early access offers. If you’re planning a big shop, the free trial of Prime can be worthwhile.

What is better: Amazon Prime Day or Amazon Black Friday?

Prime Day, held in July, focuses heavily on Amazon devices and tech. Black Friday covers a much wider range of categories, from home and fashion to beauty and gaming. If you want variety, Black Friday is usually better, but Prime Day can offer the lowest prices on Amazon’s own products.

How do you verify if a Black Friday deal is real or fake?

Always check price history using tools like CamelCamelCamel or Keepa. A genuine deal will show a clear price drop compared to previous months. Be wary of inflated “was” prices, urgency countdowns, or offers that don’t match the typical selling price.

What are the best Amazon Black Friday deals to expect?

Based on previous years, expect big discounts on Amazon devices (Echo, Fire TV Stick, Kindle, Ring), as well as major brands in electronics, fashion, homeware, and beauty. Each year Amazon also surprises shoppers with flash sales on trending products, so keeping an eye on both daily deals and voucher codes is essential.

Final Thoughts — Stay Savvy, Not Swept Away

Black Friday can be an excellent opportunity to save, but it’s also a time when many shoppers overspend on offers that aren’t always as good as they seem. The key is to stay prepared, use reliable tracking tools, and compare prices before making a purchase. By planning ahead and keeping your budget in mind, you’ll be able to focus on the deals that really matter to you.

Amazon remains one of the most popular destinations for Black Friday shopping, with everything from tech and home gadgets to fashion and beauty going on sale. To maximise your savings, remember to combine smart deal-tracking strategies with the latest Amazon voucher codes. That way, you’ll not only secure genuine discounts but also enjoy the reassurance of getting the very best price available.

Approach the sales with patience and confidence, and you’ll finish Black Friday knowing you made smart choices — and meaningful savings.

by Julian House – 24th September 2025

Julian House is a staff writer at My Favourite Voucher Codes, specialising in consumer shopping trends and online savings. He creates in-depth guides that show UK shoppers how to navigate major sales events like Black Friday, track genuine discounts, and maximise value with verified voucher codes. Through his work, Julian also highlights MFVC’s unique pledge to donate 20% of profits to charity each month, helping readers save money while making a positive social impact.