Julian’s Amazon Black Friday 2025 Predictions: The UK Deals to Buy and How to Win
Welcome, fellow deal hunters. This is it. The biggest savings event of the year is almost upon us, and if you’re planning to tackle the giant that is Amazon, you need a plan.
My name is Julian House, and as the Black Friday Feature Writer here at My Favourite Voucher Codes, I’ve been tracking these deals—and more importantly, the *patterns* behind them—for years. I know how overwhelming that initial Amazon deals page can be (you can see the early shape of it here: Amazon Black Friday 2025). It’s easy to get sucked into a frenzy and end up buying something you don't really need just because the price is flashing red.
This year, we’re doing things differently.
Black Friday on Amazon isn't about browsing; it’s about strategy. I’ve cut through the noise to build a definitive playbox that focusses on real value, not just high percentages. My promise to you is simple: I'll show you exactly where the genuine, deep-discount opportunities will be, particularly in the tech and home categories where Amazon always delivers.
We’ll cover the vital dates, the "must-watch" product categories, and, crucially, how to use the tips and extra codes we find here at My Favourite Voucher Codes to stack your savings and beat Amazon's 'best' price. Stick with my plan, and you’ll walk away knowing you got the absolute best deal. Let's start preparing for battle.
The Essential Timeline: When to Pounce
If you're still waiting for Friday, November 28th, 2025, to start your shopping, you're already behind. That Friday is simply the grand finale of a much longer savings period. As an experienced deal hunter, I can tell you that Amazon's Black Friday is a marathon, not a sprint.
The official date is indeed November 28th. However, my prediction is that the 'Black Friday Week' will officially start on Friday, November 21st. You should treat this entire period—the last ten days of November—as prime hunting season.
Julian’s Tip: Amazon loves 'Lightning Deals'—limited stock at huge discounts that run for a few hours. These are your biggest chance to bag a bargain, but they require vigilance. To help you get ready, keep our dedicated Amazon voucher codes page open; we track which codes might work on certain categories, even during the sale week.
Julian’s Top Three Deal Categories (The Guaranteed Wins)
Forget the endless scrolling. The first rule of Black Friday is to know where the deepest, most reliable discounts are. Based on years of data, these three categories are where Amazon always delivers the highest percentage savings. This is where you should focus your initial efforts.
Category 1: Amazon’s Own Devices (The Easiest Saves)
This is a no-brainer. Amazon uses Black Friday to push its hardware and services. You can almost guarantee discounts of 40% to 60% off on devices like the Echo Dot, Fire TV Stick, and Kindle models.
Tactics: Look specifically for the older-generation models. They still work perfectly well, and the price drops are often the deepest—giving you maximum value for minimal cost.
Category 2: Smart Home & Security Tech (The Upgrade Opportunity)
We’re talking Eufy cameras, Ring doorbells, and Philips Hue lighting. Amazon is aggressive here because they want you locked into a smart ecosystem. It’s an ideal time for home upgrades.
Tactics: Don't buy single items; look for the **'multi-pack' or 'starter bundle' deals**. That’s where the hidden value is tucked away, often giving you three devices for the price of two. Don't forget to check our Amazon voucher codes page as we often find exclusive bundle codes that stack on top of sale prices!
Category 3: Headphone & Earbud Wars (Price Matching Gold)
The competition between brands like Sony, Beats, and Samsung on headphones is fierce, and Amazon capitalises on it with aggressive price-matching. This results in fantastic savings for you.
Tactics: Identify your preferred model now. If a 2024 model hits 30% off or more, it's a guaranteed win. Don't waste time checking a rival; grab the deal immediately before the stock runs out.
The My Favourite Voucher Codes Double-Dip Strategy
Here’s the part of the playbook most shoppers miss: Black Friday price drops on Amazon are not always the final discount available. As an expert from My Favourite Voucher Codes, I’m telling you that you can often stack savings to achieve a "double-dip" discount.
The Crucial Advantage: We hunt for the stackable offers and hidden deals that Amazon might not be shouting about. These can include:
- Specific Marketplaces Codes: An independent seller on Amazon's platform might launch their own voucher code which stacks on top of the site-wide Black Friday discount. We list these on our dedicated Amazon voucher codes page.
- Cashback Offers: Sometimes, the biggest saving comes not from a direct discount, but from a cashback site partnership that you activate before clicking through to Amazon.
- Subscription Free Trials: Look out for our codes that grant extended free trials for services like Amazon Prime, Audible, or Kindle Unlimited—pure value that runs concurrently with your shopping spree.
The Action Plan: Before you hit ‘Buy Now’ on any large purchase, stop. Open a new tab and check our Amazon voucher codes page. A few seconds of checking could genuinely save you another £5 to £20 on top of Amazon's already low price. This is how smart shoppers win.
Julian’s Black Friday Protocol: 5 Steps to Victory
Strategy wins Black Friday. Follow my five personal rules to ensure you are quick, efficient, and get the lowest possible price on the day:
- Wishlist Warfare: Add every item you might want to your Amazon Wishlist today. This isn't just a list; it’s your rapid-deployment basket when the deal goes live. This cuts down browsing time and prevents panic buys.
- The Price Check Rule: Never trust the RRP strikethrough price alone. Before you buy, use a UK price tracker (like a browser extension) to confirm the price is a genuine, historic low. If you can’t verify the saving, don't buy it.
- Set Your Alerts: Use the Amazon app’s 'Watch this Deal' feature. This sends you a notification the second a Lightning Deal goes live, giving you a vital head start. Minutes matter.
- Know the Gaps: Amazon deals tend to be weakest on premium, designer-specific items. Those are the categories where you should use the My Favourite Voucher Codes hub to focus on specialist retailers where the percentage discount might be better.
- Don’t Forget the Stocking Fillers: Look for great value in the Beauty and Pantry staples sections. A deep discount on a multipack of batteries, coffee pods, or your favourite snacks is money saved year-round that often gets overlooked in the rush for big tech.
Ask Julian: Your Amazon Black Friday Q&A
I get hundreds of questions around this time every year. Here are the answers to the most common queries I receive about maximising your savings on Amazon during Black Friday.
Q: Will Amazon offer discount codes or just automatic price drops?
A: This is a key point: for the headline deals (like on Echo or Kindle devices), Amazon typically applies the discount automatically. You won’t need a code. However, where codes do pop up is in three areas: third-party sellers on the Amazon Marketplace, specific category vouchers (e.g., '10% off beauty'), or minimum spend codes. That’s why you absolutely must check our dedicated Amazon voucher codes page before you checkout—we list these stackable and targeted codes daily.
Q: Should I buy a new 4K TV on Amazon Black Friday?
A: Yes, but be cautious! The discounts on large TVs (55 inches and up) are huge, often 30% to 40% off. However, Amazon uses Black Friday to clear stock. My advice is to target a model from last year (2024)—the technology is still excellent, and the price drop will be far steeper than on the brand-new 2025 releases. Never buy a cheap, unknown brand just because of the percentage off; stick to reliable names like Samsung, LG, or Sony.
Q: When is the absolute best time to shop? Friday, Saturday, or Cyber Monday?
A: If you're hunting for a Lightning Deal on a specific item (like a games console bundle or a specific laptop), you need to be ready from the moment the deals launch—sometimes a week *before* Black Friday. The main Black Friday day (November 28th) usually has the widest selection. Cyber Monday (December 1st) is typically focused on smaller electronics and software. If I had to pick one day for the deepest deals across the board, it would still be the Friday itself, but be prepared for the earlier launches.
Q: Is Amazon Prime membership essential for Black Friday?
A: It's not *essential*, but it’s a massive advantage. Prime members usually get 30 minutes of early access to the most popular Lightning Deals. Given how fast certain stock sells out, that 30-minute head start can be the difference between bagging a bargain and missing out completely. If you don't have it, look for a free trial code on our site before the event!
My Final Word: Shop Smart, Not Hard
There you have it—my complete playbook for tackling Amazon Black Friday 2025. The high street retailers and online marketplaces rely on you getting overwhelmed, making impulse purchases, and leaving money on the table.
I’ve given you the strategy: know the dates, target the three reliable categories, and most importantly, use every tool at your disposal to maximise your discount.
Remember, the biggest savings come to those who are prepared. The two most valuable resources you have are your Wishlist (pre-loaded with items) and the daily-updated Amazon voucher codes available on our dedicated page here at My Favourite Voucher Codes.
Don't just take Amazon’s first price. Always check for a stackable code, always verify the deal is genuine, and always stick to your plan.
I’ll be updating my feed and this site all Black Friday week—you bring the shopping list, and I'll bring the deals and the extra savings. Let's make Black Friday 2025 your most successful savings event yet.
Julian House, Black Friday Feature Writer 28th October 2025



