Sex positivity can have a very broad meaning. It takes into account a huge range of factors, from how open-minded residents are towards new sexual experiences and how active their sex lives are, to rights for the LGBTQ+ community and attitudes towards sex education.
Here at My Favourite Voucher Codes, in order to find the countries that come up top as the most sex positive around the world, we took all these factors and more into account, assigning values to the most important factors and ranking them based on this. And here’s what we found!
Overall, the Netherlands tops our charts as the most sex positive country. This is due to not only ranking highly in terms of how much sex residents are having as well as how happy they are about it, but also because of a very positive attitude towards equality for the LGBTQ+ community. They may not be the most adventurous sexually, but they do have a good approach to sex education with very low levels of teenage pregnancy and a high percentage of residents having access to and using contraception responsibly.
Canada was a very close second, with rankings in the top 4 for being LGBTQ+ friendly, having good access to sexual education and being adventurous sexually. Unfortunately they were dragged down by not being as sexually active as others in the rankings, coming 22nd here and
As for the UK, we didn’t do too badly, coming up 3rd overall in sexual positivity. It turns out that not only are we having a lot of sex compared to other countries, but we’re also happy about it, have good sex education and are pretty adventurous in the sack too - although this may only be solo play as the UK came out very high for searches for sex toys!
Most LGBTQ+ Friendly
In terms of sexual liberation and positivity for all its residents, we believe that a country needs to have equal rights in same sex marriage and civil union, and it also needs to ensure that wherever people land on the LGBTQ+ spectrum, they feel safe in expressing themselves sexually. Having taken all these factors into account, Canada, the Netherlands and Belgium came out in the top 3, but other Nordic countries including Sweden, Denmark and Norway weren’t far behind due to their marriage laws, anti-discrimination legislations, transgender rights and more.
Best Countries for Sex Education
It’s tricky to quantify the level of sex education across countries as a whole, so we looked at the following factors to determine how effective it is:
Access to age appropriate sex education.
The levels of responsible use of contraception (overall percentage of contraception use, whether short or long term contraception is used primarily, and easy access to different contraceptive options).
The levels of teenage pregnancy.
Finland was our winner here due to a low percentage of teenage pregnancy in recent years, and also an outstanding percentage of the country using responsible contraception - 78% compared to the next highest which was Canada at 72%.
Most Sexually Adventurous Countries
The factors we took into account for the most sexually adventurous countries were:
Attitudes towards use of sex aids and sex toys with and without partners.
Open-mindedness towards experimentation.
The variety of different sexual experiences and encounters residents have reported.
Considering that Iceland has been named in the top rankings of happiest countries in the world over several years, it’s not a surprise to see it come out top as the most sexually adventurous. Though it is a small country, the population seems to know what they want in and out of the bedroom.
Delving further into the data surrounding sex toys, in addition to exploring Google search data for interest in sex toys and related terms around the world, we delved further into the 3rd most adventurous country, the USA, using Google Trends to find out which state has been the most interested in sex toys in the past year. Interestingly, the data reveals that it’s not necessarily the states with the largest population or the ones that would normally be classed as the most liberal that have come out top - West Virginia and Mississippi tie for top place, and Alaska follows closely behind, far outranking more traditionally open-minded states such as California (46) and New York (44):
If you’re looking to spice up your sex life (and to help push the UK further up this list!), we’d recommend getting to know more about the sex toys and aids available out there, and our Lovehoney voucher codes are the best way to do this.
For sexual activity, we considered not only who is having the most sex (apparently that’s the Greeks!), but also how satisfied they are with that number of encounters and their daily sex lives. When these two stats are combined, Greece actually drops to 9th in the list (apparently even though they’re having lots of it, it could be better!), and Croatia pushes its way easily to the top, followed by the UK, where Brits are pretty smug about the frequency of sex and just how great it is.
In order to gain a comprehensive overlook and way to score sex positivity, we looked at a selection of more than 50 countries around the world where data was available in the following categories:
LGBTQ+: Countries were ranked by where same sex marriage or civil union is legal, how long it has been legal in that location, and other LGBTQ+ equal union rights (source). This was cross-referenced with LGBTQ+ rights using Equaldex.
Sex Education: Countries were ranked for access to and effectiveness of sex education by factors including adolescent fertility rates via the World Data Bank, attitudes towards sex education (source 1 and source 2), availability and access to contraception (source) and methods of contraception via a UN study.
Sexually Adventurous: Countries were ranked in how adventurous their attitudes are towards sexual encounters with factors including Google Trends and search data for use of and searches for sex toys and related terms, how open-minded people are to experiment sexually and the variety of different sexual experiences they had already had (source).
Sexual Activity: Countries were ranked in sexual activity based on factors including the frequency of sexual encounters per person each year (source), cross-referenced with data via Statista, and how happy they were with their sex lives (source).
The overall rankings of the most sex positive countries around the world were determined by assigning a weighted value to each category and ranked depending on the final value.