What Does Debenhams Have Up Its Sleeve for December?

After the sales madness of last weekend we can now get back to shopping reality and focus on what we still have to buy for Christmas. If you actually managed to get everything ticked off your list on Black Friday and Cyber Monday then well done, but unless you’re the most organised shopper in the entire world, there’s probably lots still to be sorted.

Although these pre-Christmas offers can be very good value indeed, in reality we all know they don’t really end at the stroke of midnight on Cyber Monday. So what else does Debenhams, one of the UK’s favourite Christmas shopping destinations, have up its sleeve for December 2016? We’ve taken a look at its past successes, and highlight our top picks available with Debenhams in the coming days and weeks…

Building on 2015 Glory

Last Christmas was a great one for Debenhams, especially for their online offerings. Like-for-like total sales grew by 1.9% compared to 2014, much higher than the predicted 0.3%, but when it came to online purchases, Debenhams experienced a huge 12.1% increase, something the shopping giant attributes to customer confidence in their delivery service. But for every UK retailer, Christmas 2016 is on rather shaky ground in comparison thanks to uncertain economic conditions, and the same levels of customer spending are by no means guaranteed. So what are Debenhams doing to draw in this year’s Christmas shoppers?

Classic Ad Campaign

This year, Debenhams are sticking with their successful ‘Found It’ Christmas slogan, this time using the voices of favourite British celebs including Jennifer Saunders, Mel Giedroyc and Ewan McGregor to act as some of your favourite Christmas purchases such as coffee machines, handbags and glittery boots. Although their adverts don’t quite have the social media following of some of their rivals, sticking to what works for them seems like a sensible strategy right now.

 

Potential Best Sellers

The first crop of December Debenhams voucher codes gives some indication as to what might be popular in the run up to Christmas with something for everyone it seems…

Children's Toys

Debenhams prove that its well-worth checking what the departments stores have available before you head to the toy store because until 11th December, Debenhams promotional codes are offering 10% off Lego purchases AND a free Lego figure when you spend £20 or more. Bearing in mind there’s a new Star Wars film on the horizon, we reckon the Lego Star Wars Rogue One AT-ST Walker (was £40, now £36) might be just a little bit popular this Christmas.

Ladies Lingerie

A classic pressie option if ever there was one, but it’s not just any old lingerie we’re talking about right now – Debenhams discount voucher codes can give customers an extra 15% off selected items in the B by Ted Baker range which covers a huge selection of items including bras, briefs and nightwear. Lingerie gifts can be a tricky one to get right thanks to the potential for sizing errors, but we think this B by Ted Baker Pack of 3 Assorted Knickers in a gift box (was £25, now £21.25) is a sound Christmas buy.

Home Electricals

Stylish home coffee machines seem to be everywhere right now and we think they’re going to be a HUGE seller this Christmas, and Debenhams appear to think so too, because in their half price electricals offer (available with our Debenhams voucher codes) they feature heavily. In fact, our pick actually has more than 50% off right now – the Bosch Black Tassimo Vivy Beverage Maker is reduced to £40 (was £100). One to grab before it no doubt sells out.

This is by no means the be all and end all of Debenhams deals for December, but it seems that, so far, they’re sticking to their proven strategy of giving customers exactly what they want, and online 2016 Christmas shopping will be all the better for it. 

By Anna Scott, 30th November 2016