Getting the Most From World Cup Offers and Savings

Staying at home to watch the World Cup may be the cheapest option this summer. Even then, there are plenty of savings to be had.

The World Cup 2026 has already had its critics before the first ball was even kicked. This primarily focused on its exorbitant pricing. When converted for exchange rates, bottles of water at games cost £6.20, with a bag of crisps being priced around £5.24. This makes watching the games at home all the more attractive, and there are plenty of ways that savings can be made while spectating from the comfort of your armchair.

Betting

Most people will want to place a bet when the World Cup comes. That means bookmakers begin to pile on the offers, particularly when you sign up with them for the first time. Most of these are credits given when you deposit a certain amount, or a percentage of your initial deposit will be matched. These funds are good for placing outside bets you wouldn’t normally want to wager your own money on.

There are plenty of websites that will rake through the best welcome offers for you. This is helpful, as on the surface, many of them seem similar, offering matched credit in various amounts if you deposit a given sum. Yet these websites sift through the terms and conditions, finding out which are actually the most generous bonuses, and as a result, the most useful.

An example is that many bets will have minimum odds. They may have to be used within a given timeframe and be valid only on selected bets. Very often, the free stake may not be returned with any winnings.

Food and Drink

When you go out of the house, many places have begun to offer freebies to those wearing a football shirt. The major supermarket Morrisons has an offer in its cafes, in which patrons can get a free drink if they are wearing a national shirt. It does not stipulate whether this is just England and Scotland or whether other nations are included.

Other supermarket getting in on the World Cup offers include Iceland and its partner store, Food Warehouse. Anyone who buys Coca-Cola items in these places gets a limited edition World Cup cup. It is available in the store and online. However, it does apply only to selected products, such as the large bottles and multipack cans.

When it comes to takeaway, the big fast food chains are always the first on the ball, and McDonald's can’t miss a promotional opportunity. They have introduced their own World Cup meals, ranging from Chicken McNuggets to Big Macs and even McPlant meals. When purchased, buyers receive one of six World Cup legend cups. These features star players like David Beckham and Thierry Henry, and are randomly allocated.

Clothing

Head over to the England store, and a shirt can cost an eye-watering £89.99. Yes, it is Nike, but if you were hoping to kit the family out for the event, then you could probably have taken them to the World Cup itself. Luckily, there are other options when it comes to football clothing, some of which look much smarter and are more eco-conscious than buying the official strip.

Reissued retro shirts are a good way to go. With so many available, it gives people a lot more choice when it comes to the design. It may be a reissue of the classic Italia 90 strip, or a vintage 1966 job. Each shows you as a supporter, but one with a bit more thought, and for a fraction of the price.

Supermarkets also do their own themed shirts. For those supporting England or Scotland, Asda is doing a deal where you can get a refund if your team gets knocked out. Within 24 hours of the game, if you return the shirt, you get your money back on an Asda gift card. The shirt is then donated to charity.

Best of all is that they don’t cost much in the first place. Children's shirts are £6 with adult shirts retailing at £12. You can then use the refund on your shopping, saving even further.

Though not strictly savings, there are also many competitions you can enter if you sign up for services and products during the World Cup. Many of them are time-limited, and you need to decide if you really want the prize anyway. Could you just travel to the US at the drop of a hat if you won tickets and accommodation anyway?

This World Cup is one of the biggest ever sporting events. It is easy to get drawn into the hype, and fun to do so. But make sure these offers are something that benefits you. Don’t chase deals just to save money on something you didn’t need anyway. By doing so, you can enjoy the World Cup and make savings along the way.

Written by Julian House on 17th June 2026